Rihanna Steps Down as CEO of Savage X Fenty, Paving the Way for New Leadership and Continued Expansion
Rihanna, the renowned musician, entrepreneur, and billionaire, has announced her departure from the CEO position at Savage X Fenty, marking the end of her five-year tenure as the driving force behind the lingerie empire. The 35-year-old icon, who recently revealed her pregnancy at the Cannes Lions festival, founded the brand in 2018 and has been at the helm since its inception.
Reflecting on the remarkable impact of Savage X Fenty on the fashion industry, Rihanna expressed her gratitude in a statement to Vogue, stating, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years.” Known for her chart-topping hits, Rihanna’s venture into lingerie and beauty with Fenty Beauty propelled her to billionaire status in August 2021.
While stepping down from the CEO role, Rihanna assured fans and stakeholders that this transition signals only the beginning of Savage X Fenty’s growth M trajectory. She emphasized the brand’s commitment to further expansion and maintaining a strong connection with consumers. As part of this strategic move, Rihanna will assume the position of executive chairman, ensuring her continued involvement in guiding the brand.
The torch will be passed to Hillary Super, who has been appointed as the new CEO of Savage X Fenty. Super brings a wealth of experience to the position, having previously served as CEO at Anthropologie Group and holding leadership roles at renowned fashion brands such as Guess, American Eagle, Gap, and Old Navy. Her arrival is eagerly anticipated, and she is set to assume the CEO role on June 26.
Expressing her enthusiasm for joining the Savage X Fenty family, Super acknowledged the brand’s significant influence in the lingerie and apparel industry. She commended its unwavering commitment to inclusivity and fearlessness, qualities that have positioned Savage X Fenty as a major powerhouse.
Savage X Fenty has been a trailblazer in promoting size-inclusive fashion, with a range of offerings that cater to diverse body types. Since its launch in 2018, the brand has been at the forefront of the industry, featuring bras ranging from 30A to 46DDD and panties in sizes ranging from XS to 4X. The brand’s fashion shows have also celebrated the use of plus-sized models, setting a new standard for inclusivity.
Looking ahead, Rihanna has set her sights on expanding Savage X Fenty beyond the realm of e-commerce. In the past year, the brand has made significant strides by opening seven brick-andmortar stores across the United States, including locations in Los Angeles, Las Vegas, Houston, and Atlanta. With Super’s expertise in retail operations, Savage X Fenty is poised for further growth and success in both the digital and physical realms.
As Rihanna passes on the CEO baton to Hillary Super, the music icon’s imprint on Savage X Fenty will undoubtedly continue to shape the brand’s future, solidifying its position as a trailblazer in the fashion industry and an emblem of inclusivity and empowerment.
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Written by
Derek Chan – Editor
