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Coco Gauff: The Gen Z Tennis Star’s Rise to Millions On and Off the Court


Coco Gauff, the 19-year-old tennis sensation, has not only conquered the US Open but also the world of endorsements, amassing a fortune that most people can only dream of. With her recent $3 million payday for clinching the US Open title, Gauff’s season earnings have surged to $5.5 million, while her career prize money stands at a staggering $11.1 million. These numbers, however, are just a part of her financial success story, as a growing list of endorsement deals has propelled her into millionaire status.

Sponsors such as Barilla, UPS, and Baker Tilly accounting have all teamed up with Gauff, and their brands were prominently featured throughout her impressive US Open campaign. From her maroon New Balance attire to her trusty Bose headphones and Head racket, Gauff’s sponsors shared the spotlight as she dazzled on the court. While her exact endorsement earnings for 2023 have not been disclosed publicly, Forbes reported that she raked in $8 million in sponsorship deals in the previous year.

Beyond her remarkable financial achievements, Coco Gauff stands out as a Gen Z athlete who authentically represents her generation. She draws motivation from social media, even using negative comments as fuel for her performance. Her TikTok post with the US Open trophy after her victory is a testament to her connection with today’s digital age.

What sets Gauff apart is her willingness to speak candidly on issues she is passionate about, irrespective of potential sponsor repercussions. Whether it’s voicing her concerns about climate change, gun violence in the United States, or discussing significant legal decisions like the Supreme Court’s ruling on Roe v. Wade, Gauff consistently uses her platform to address pressing matters.

Gauff attributes much of her success to her parents, Corey and Candi, and her grandparents, who have played pivotal roles in her development both as a player and as a person. Her coach, Pere Riba, emphasizes her exceptional ability to listen and learn, further contributing to her rapid rise in the tennis world.

When asked about her aspirations, Gauff remains grounded. While becoming the world No. 1 in singles is a goal many expect her to pursue, she clarifies that it’s not her primary focus. Instead, she is determined to win as many Grand Slam titles as possible and continue improving her game. She acknowledges that her recent victory relied heavily on her athleticism and believes there is room for improvement in areas like ball-striking, pace handling, and serving.

As Gauff revels in her US Open triumph, she looks forward to some well-deserved downtime. Beyond the tennis court, she anticipates the simple pleasures of life, like enjoying the beach and sleeping in her own bed, far from the confines of a hotel room. For this young tennis sensation, there’s more to come in her remarkable
journey, both on and off the court.

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Written by
Derek Chan – Editor


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