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Macy’s Phases Out Diddy’s Sean John Line Amidst Brand Evaluation


In a series of challenges for Sean ‘Diddy’ Combs, Macy’s has decided to discontinue the ‘Sean John’ fashion line, adding another layer of adversity for the music mogul. This news follows the recent resolution of a $30 million lawsuit filed against Diddy by his ex-girlfriend, Cassie Ventura.

According to an exclusive report from Radar Online, an insider connected to Macy’s revealed that the Sean John collection will no longer be available on the department store’s website, effective this month. Although Sean John is still offered in select stores and online, the decision to phase out the brand had been in progress before Cassie’s legal action.

The source emphasized that Macy’s had been evaluating the Sean John brand for some time, noting that it hasn’t achieved the sales it once did in the late ’90s and early ’00s. They clarified that the process of “phasing out” the label began in early fall 2023 as part of the retailer’s ongoing brand portfolio review.

“As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023,” stated the insider.

The source further revealed that Diddy’s products are actively being removed from Macy’s inventory, attributing the decision to the natural course of business. Retailers, they explained, are continually evaluating and determining what remains relevant to consumers, and in this case, Sean John no longer meets those criteria.

While sources close to Diddy acknowledged Macy’s decision, they downplayed its significance, stating that the brand is currently being “reimagined” with no official plans for a re-release. Diddy originally founded Sean John in 1998, selling a majority stake to Global Brands Group in 2016. However, he reclaimed the brand in December 2021 for $7.5 million after the holding company faced bankruptcy.

Macy’s has been a longstanding partner for Sean John since 2010 when Diddy signed an exclusive partnership with the department store. The phased-out collection now marks a significant shift in the brand’s retail presence.

Written by:
Dana Sterling-Editor


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