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Snoop Dogg’s Alter Ego “Dr. Bombay” Inspires Second Collaboration with Skechers


Snoop Dogg, the iconic rapper and cultural figure, is once again making waves in the fashion world with his latest collaboration. This time, he’s bringing his alter ego “Dr. Bombay,” named after his NFT Bored Ape character, to his second partnership with footwear brand Skechers.

The newly launched collection, available on Skechers’ official website since last week, boasts a variety of streetwear designs adorned with playful images of Snoop Dogg’s beloved Bored Ape, along with patterns and imagery inspired by the rapper’s illustrious career.

Among the standout pieces in this Collector’s Edition Capsule is an updated version of Skechers’ signature Uno sneaker, featuring leopard print laces and an imprint of Dr. Bombay on the side. The lineup also includes the Doggy Air silhouette, showcasing a distinctive see-through heel pocket, as well as the Hyper Slide sandal adorned with complementary designs.

Snoop Dogg himself took to Instagram to announce the launch, inviting his fans to elevate their shoe game with his signature style. He wrote, “Step yo shoe game up with my style and swag in every pair. With Skechers, you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.

This collaboration builds upon the success of the OG Capsule that debuted on August 1st. While the Collector’s Edition Capsule emphasizes Snoop’s unique aesthetic and persona, the OG Capsule focuses on offering versatile footwear options for everyday wear. Notable pieces from the OG lineup include the Snoop One OG, a modern take on the Hands-Free Slip-Ins featuring Snoop’s patented Comfort Technology, and the Snoop One Double G, an elevated iteration of the OG court-style sneaker crafted from premium materials like leather with a paisley print.

This isn’t the first time that Snoop Dogg’s alter ego, Dr. Bombay, has made an appearance in a product collaboration. In July, Snoop joined forces with Happi Co. to introduce a new line of ice cream aptly named Dr. Bombay, now available for purchase at Walmart.

Snoop Dogg’s creative and multifaceted approach to collaborations continues to resonate across various industries, bridging the gap between music, fashion, and lifestyle. His latest endeavor with Skechers adds yet another chapter to his legacy of innovation and cultural influence.

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Written by
Derek Chan – Editor


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